Jay Cutler betting on becoming NFT MVP
When it comes to bodybuilding, four-time Mr. Olympia and three-time Arnold Classic champion Jay Cutler is second to none. Whether it’s sharing his life on DVD, being precocious on social media, or the recent success of his Cutler Nutrition Supplement Linethe Massachusetts man usually blazes trails that other personalities in the bodybuilding and fitness industry are quick to follow.
“I think it’s really important to commit and have a game plan,” Cutler explained. ” You have to be patient. You have to have a strategic approach.
This commitment, patience and approach has paid off in many ways. Besides his financial rewards, the most important part of everything he does is how it connects him to his fans in a positive way. This is how he wants to be remembered now and for many years to come.
“I have this huge, huge fan base. How do I give back to who follows me and who might follow me? I’m just looking to create content for people who can look up to me as some kind of inspirational role model. While me was and is leaving a legacy,” Cutler said. The next leg of that legacy will be in the digital and web3 space. Cutler partners with longtime friend and business associate Whitney Reid to launch The Meta Pumps, their non-fungible token (NFT) project. NFTs are non-interchangeable units of data that are stored on a blockchain, and they can be stored, sold, or traded. Many business trends have led entrepreneurs down the digital path. Although there has been a boom in recent years, Cutler and Reid planned their project carefully.
“There are people who have done NFT things before in the fitness space, but this one took a long time,” Cutler explained. This commitment of time is intentional as he wants to ensure that this endeavor succeeds now and in the future.
“I’m looking at the project long-term rather than short-term and just releasing them for the sole purpose of monetary exposure,” Cutler said. While Reid could have teamed up with several other bodybuilding stars and legends, it was a no-brainer for him to embark on this project with Cutler.
“Looking at Jay’s success on social media and with his other businesses over the years, no one else in the bodybuilding world has understood how your brand can be as powerful as Jay. traveled everywhere with him and saw his influence, in person. It’s like nothing else,” Reid said. “We’ve been to military bases and seen fans who’ve met him before, and Jay will remember their names No one else in this industry is as in tune with their fan base.
Another person who is familiar with Cutler and his background is Olympia President Dan Solomon, who shared his excitement when he learned that Cutler and Reid were going to take this step forward.
“Jay has always kept his eyes and ears open to opportunities in the business world. His business instincts are as good as they were as an athlete. I’m thrilled to see this NFT project come to life,” says Solomon.
Meta Pumps will include 9,600 individual and unique characters that will be available for purchase. Characters that could be purchased have names such as “Bill Heat” and “Max Paulson”. There will also be different forms of Cutler himself based on different stages of his incredible career.
Many NFTs are simple digital works of art that allow you to have exclusive ownership of them. Because Cutler and Reid want to make sure owners get a better return on their investment, Meta Pumps 3D NFT will be different because they will include other owner benefits such as discounts on Cutler Nutrition products, online discussions exclusive line with Cutler and Suite. Reid explained that this extra commitment might be what separates his and Cutler’s project from others that may not have fared as well.
“Our project is above all a question of utility. You are going to receive something tangible when you purchase one of these NFTs,” says Reid. “Beyond that, we are building a fitness community on web3 (a new iteration for the world wide web). So everything is moving to web3. Our goal is to build that community on web3 and be part of something very early thing.
Cutler is taking this step with Reid and has full confidence in his potential, but he knows that whether it’s the fans who have followed him since his amateur days, or those who now look to him as a mentor for their personal fitness goals, he offers advice. for anyone considering entering the digital world or any other financial endeavor.
“Do your research. Everyone is going to be hesitant – even I was hesitant at first,” Cutler admitted. what we can do to make sure this project will succeed. Take the time to learn it and research it. You can’t do something because it’s a trend. It’s like anything else which is an investment in your future.
Cutler also took this opportunity to scratch that competitive itch he still has despite not having competed since his last contest at the 2013 Mr. Olympia. It’s also another way for him to find out. more about the digital world. These two opportunities are significant for him.
“I am no longer in the gym trying to break records. So for me, it’s a really cool and unique space that I learn about every day. I am by no means an expert. Whitney and I have more conversations about it every day. It’s exciting!”